During our analysis of over 300+ Small & Local Business's in the USA (The VRT Industry Review), we found that most business's employ marketing agencies, which severely underestimate, or ignore completely, the significance of Reputation & Trust in the Local Online Advertising Market.
Instead, they opt for short-lived marketing tactics that end up either losing their effectiveness quickly, hurting the business's reputation in the medium to long term, or even opening the business up to legal trouble along the way.
The Top 3 Most Commonly 'Recommended' (And Risky) Marketing Practices*:
- 1. Fake Review Posting
- 2. Aggressive Search Engine Optimization (SEO)
- 3. Quantity (Not Quality) Based Social Media Exposure
* These tactics completely ignore the scientific and psychological principles involved in the prospective client's thought process... and can even land a business in legal trouble over time.
This isn't to say there aren't certain, specific methods you can take advantage of, which leverage Reputation & Visibility correctly, to cultivate Genuine Trust and those positive, preconceived expectations in the mind of your prospective clients That Make Your Business the #1 Choice.